![]() Streaming Services Reporting and Investment Scheme Australian production companies are pushing for a quota of up to 20% of gross Australian revenue, whereas streaming platforms are advocating for a figure closer to 2%. To the extent policy reforms would implement the requirements as a minimum spend quota on Australian content based on Australian gross revenue, the amount of the quota will be controversial. ![]() For example, Netflix is an independent global streaming company with on-demand videos, whereas platforms such as Stan and Binge are owned by larger media companies. Platforms such as Nine and Foxtel with free-to-air TV and streaming services are concerned they would be regulated twice, as they are already subject to Australian content quota rules regarding their free-to-air TV services.įurthermore, streaming platforms have expressed concern over the difficulty in regulating streaming services with different structures. In consultations prior to the release of the policy, streaming services have expressed concerns with any regulations on Australian content. when the program is produced or post-produced in Australia.Australian citizens or permanent residents comprise at least 50% of the leading actors (or up to 75% of the major supporting characters in drama programs), and.an Australian citizen or permanent resident is a writer or director of the program.an Australian citizen or permanent resident is a producer in the program.This requires that the program is “produced under the creative control of Australians”, which will occur when all of the following criteria are met: ![]() A focus in submissions has been on minimum quotas of investment into Australian content, with some Australian production companies advocating for 20% of Australian revenue as an appropriate quota.Īustralian content is not defined in the policy, but will likely adopt the definition in section 10 of 2020 Australian Content standards. There is little detail on the reforms in the policy itself, though it appears to include specific requirements for Australian screen content for streaming platforms, with those requirements designed to “ ensure continued access to local stories and content”. So what changes will the new regulations introduce? The reforms However, five of the streaming service providers (Amazon Prime, Disney Plus, Netflix, Paramount+ and Stan) currently report voluntarily to the Australian Communications and Media Authority ( ACMA), with the reports published annually. There is currently no legislation regulating the percentage of Australian content to be streamed on online subscription services. 1,460 hours of Australian content on non-primary channels annually.55% of Australian content on primary channels annually and.These content quotas require them to broadcast between 6am – 12am each day: The reforms will be implemented into legislation no later than 1 July 2024, following consultations with the industry by the Minister for the Arts, Tony Burke and Minister for Communications, Michelle Rowland, throughout 2023.Ĭurrently, only free-to air commercial television stations like Channels Nine, Seven and Ten are subject to Australian content quotas under the Broadcasting Services Act 1992 ( BSA). As a result, these companies will likely need to purchase or commission Australian content to meet the local content quotas. Streaming platforms like Netflix, Binge, Stan and Amazon Prime may soon be subject to new content quotas in a bid to increase the amount of Australian content across all viewing platforms, not just free-to-air commercial TV. As a part of the policy’s fifth pillar, ‘Engaging the Audience’, new requirements will be proposed for streaming platforms to ensure Australian content is available as usage of streaming services continues to increase. On Monday 30 January 2023, the Commonwealth government unveiled its plans for the ‘Revive’ National Cultural Policy.
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